BORN TO BE WILD JOURNEYS INTO DISCOVERY PLACE APRIL 8

Latest IMAX® Documentary Narrated by Morgan Freeman

April 05, 2011

CHARLOTTE, N.C. (April 5, 2011) – Join IMAX and Warner Bros. Pictures on a miraculous journey of second chances when Born to be Wild opens on April 8 at Discovery Place‘s The Charlotte Observer IMAX® Dome Theatre. Follow young orphaned elephants and orangutans on the trip of a lifetime, from birth to their rebirth into the wild. This family friendly documentary will transport moviegoers around the world to the far stretches of Kenya and Borneo and will inspire them to take action and save earth’s precious creatures.

Narrated by Academy-Award® winner Morgan Freeman, Born to be Wild is an inspiring story of love, dedication and the remarkable bond between humans and animals. This film documents orphaned orangutans and elephants and the extraordinary people who rescue and raise them—saving endangered species one life at a time. Stunningly captured in IMAX, Born to be Wild is a heartwarming adventure transporting moviegoers into the lush rainforests of Borneo with world-renowned primatologist Dr. Biruté Mary Galdikas, and across the rugged Kenyan savannah with celebrated elephant authority Dame Daphne M. Sheldrick, as they and their teams rescue, rehabilitate and return these incredible animals back to the wild.

“Spending so much time among the orphaned elephants and orangutans in this film was a life changing experience,” said Producer/Writer Drew Fellman. “And IMAX makes it possible to share that wonder with the audience in a very profound way that takes us directly into the lives and struggles of these amazing animals.”

Born to be Wild is a presentation of Warner Bros. Pictures and IMAX Filmed Entertainment. Directed by David Lickley and written and produced by Drew Fellman, the behind the scenes team includes supervising line producer Diane Roberts, associate producer Jill Ferguson, director of photography David Douglas and editor Beth Spiegel. Music is composed by Mark Mothersbaugh. Born to be Wild will open April 8, 2011 exclusively in IMAX theatres.

The film has been rated G and has a run time of 40 minutes. For showtimes, visit discoveryplace.org.

After taking an IMAX journey into the rainforest, moviegoers have the chance to experience a real slice of rainforest habitat, similar to what is seen in the film, in Discovery Place’s World Alive exhibition. Celebrating the Earth’s biodiversity, the rainforest habitat features live species of frogs, lizards, stingrays, palms and epiphytes among other plant and animals species. Visitors can view the rainforest at the ground level or can traverse a swinging bridge that overlooks the tropical landscape. Access to the World Alive habitats are included with admission to Discovery Place, which is separate from IMAX admission.

About Discovery Place

One of the top hands-on science museums in the nation, Discovery Place provides ever-changing, entertaining facilities that engage the public in the active exploration of science and nature. More than a half-million people from all over the United States visit Discovery Place, its IMAX® Dome Theatre and Charlotte Nature Museum each year. In June 2010, the Museum completed an 18-month, $31.6 million renovation, resulting in a completely transformed and re-imagined experience with all-new interactive exhibits. Discovery Place is supported, in part, with operating support from the Arts & Science Council. Connect with Discovery Place on Facebook, Twitter, and YouTube.

Discovery Place is located in uptown Charlotte at 301 N. Tryon Street. Convenient parking is available in the Museum’s parking deck – the Carol Grotnes Belk Complex – at the corner of Sixth and Church Streets. For more information about Discovery Place call (704) 372-6261 or visit discoveryplace.org.

About IMAX Corporation

IMAX Corporation is one of the world’s leading entertainment technology companies, specializing in digital and film-based motion picture technologies. The worldwide IMAX network is among the most important and successful theatrical distribution platforms for major event Hollywood films around the globe, with IMAX theatres delivering the world’s best cinematic presentations using proprietary IMAX, IMAX 3D, and IMAX DMR technology. IMAX DMR is the Company’s groundbreaking digital remastering technology that allows it to transform digitally virtually any conventional motion picture into the unparalleled image and sound quality of The IMAX Experience. IMAX’s renowned projectors display crystal-clear images on the world’s biggest screens, and the IMAX brand is recognized throughout the world for extraordinary and immersive entertainment experiences for consumers. As of September 30, 2006, there were 280 IMAX theatres operating in 40 countries.

IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience® and The IMAX Experience® are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook, Twitter
and YouTube. For more information as well as production notes and publicity stills, please visit: imax.com/borntobewild.

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