Discovery Place Ad Campaign Wins Silver ADDY Awards

ADDYs awarded to Wray Ward in public service category

March 04, 2011

CHARLOTTE, N.C. – The advertising campaign to introduce the newly renovated Discovery Place has won two silver ADDY awards for Wray Ward, one of the Southeast’s leading independent creative marketing firms. The Charlotte ADDY awards, presented by the Charlotte Ad Club, recognize the most outstanding work designed by agencies and individuals in the Charlotte region.

“Wray Ward understands our mission and personality and their team creatively captured the essence of Discovery Place,” said Debra Smul, vice president, marketing and communications at Discovery Place, Inc. “We are proud to be partnered with such resourceful and imaginative people.”

The firm’s television spot “A Great Day for Discovery” captured a silver ADDY in the Public Service, TV category, and the campaign materials “Rocket”, “Molecule” and “Balloon” also took home a silver ADDY in the Public Service, Campaign category.

About WRAY WARD
Wray Ward is one of the largest independent creative marketing communications firms in the Southeast, providing clients with programs that include strategic planning, advertising, public relations, media planning/buying, interactive and direct marketing. Founded in Charlotte in 1977, the firm’s clients include Glen Raven and its Sunbrella performance fabrics, Duke Energy, Huber Engineered Woods, the NASCAR Hall of Fame, Springmaid and Wamsutta home fashions, Citizens South Bank, TUUCI, VELUX skylights, American Wholesale Insurance Group and WIX Filters. wrayward.com

About Discovery Place
One of the top hands-on science museums in the nation, Discovery Place provides ever-changing, entertaining facilities that engage the public in the active exploration of science and nature. More than a half-million people from all over the United States visit Discovery Place, its IMAX Dome Theatre and Charlotte Nature Museum each year. In June 2010, the Museum completed an 18-month, $31.6 million renovation, resulting in a completely transformed and re-imagined Museum with all-new interactive exhibits. Discovery Place KIDS, a community-based children’s museum for children from birth through age 7, opened its first location in Huntersville in October, 2010.

Discovery Place is located in uptown Charlotte at 301 N. Tryon Street. Convenient parking is available in the Museum’s parking deck – the Carol Grotnes Belk Complex – at the corner of Sixth and Church Streets. For more information about Discovery Place, call (704)372-6261 or visit discoveryplace.org. Discovery Place is supported, in part, with a Basic Operating Grant from the Arts & Sciences Council.


# # #

PDF