“Madagascar: Escape 2 Africa” Stampedes into the IMAX® at Discovery Place

Guests can experience the greatest escape in the IMAX® Dome Theatre beginning Friday, Nov. 7

October 28, 2008

CHARLOTTE, N.C. – Audiences can join their favorite characters from the Central Park Zoo for another incredible adventure when Madagascar: Escape 2 Africa: The IMAX Experience opens in The Charlotte Observer IMAX® Dome Theatre at Discovery Place on Friday, Nov. 7.

Madagascar: Escape 2 Africa has been digitally re-mastered through IMAX DMR® (Digital Re-mastering) technology. With crystal clear, larger-than-life images and state-of-the-art digital surround sound, IMAX puts audiences in the movie for the most immersive cinematic experience around. Madagascar: Escape 2 Africa: The IMAX Experience debuts concurrently with the nationwide release in conventional theatres from DreamWorks Animation.

“This movie was so much fun to make,” said the film’s co-director Tom McGrath. “We loved getting back together with all our friends from the first “Madagascar” and adding a whole new batch of incredibly talented voice artists to bring our new characters to life.”

The co-director, Eric Darnell, added “We know that the giant IMAX screen is the best way for audiences to get as close as possible to all their favorite characters.”

In the highly-anticipated sequel to Madagascar, Alex, Marty, Melman, Gloria, King Julien, Maurice, the penguins and the chimps find themselves marooned on the distant shores of Madagascar. In the face of this obstacle, the New Yorkers have hatched a plan so crazy it just might work. With military precision, the penguins have repaired an old crashed plane — sort of. Once aloft, the unlikely crew stays airborne just long enough to make it to the wildest place of all — the vast plains of Africa, where the members of the zoo-raised crew encounter species of their own kind for the very first time. Africa seems like a great place…but is it better than their Central Park home?

DreamWorks SKG Presents Madagascar: Escape 2 Africa, a Paramount Pictures release featuring the voices of Ben Stiller, Chris Rock, David Schwimmer, Jada Pinkett Smith, Sacha Baron Cohen, Cedric the Entertainer, Andy Richter, Bernie Mac, Sherri Shepherd, Alec Baldwin and will.i.am. The film is directed by Eric Darnell and Tom McGrath, who helmed the original Madagascar, which earned more than $500,000,000 in worldwide box office. The screenplay is written by Etan Cohen, Eric Darnell and Tom McGrath. It is produced by Mireille Soria (“Madagascar”) and Mark Swift (“Bee Movie”).

Madagascar: Escape 2 Africa: The IMAX Experience runs from Friday, Nov. 7 – Thursday, Dec. 11, 2008. Tickets to Madagascar: Escape 2 Africa are $11 for ages 14-59, $9 for ages 2-13 and 60+ and are free for children younger than 2. Group and Member discounts also are available. Visit discoveryplace.org or call 800-935-0553 for showtimes. Concessions, including popcorn, beverages and candy are available during movie showings.

Madagascar: Escape 2 Africa is released through Paramount Pictures. This film has been rated PG for some mild crude humor. www.madagascarmovie.com


About Discovery Place
Discovery Place is located in uptown Charlotte at 301 N. Tryon Street. Convenient parking is available in the Museum’s parking garage – the Carol Grotnes Belk Complex – at the corner of Sixth and Church streets. For more information about Discovery Place, guests can call 704-372-6261 or visit discoveryplace.org.

One of the top hands-on science museums in the nation and second-most visited site among museums and historical attractions in North Carolina, Discovery Place provides ever-changing, entertaining facilities that foster experiences in areas that range from life science to marine biology. More than half million people from all over the United States visit Discovery Place, the IMAX® Dome Theatre and Charlotte Nature Museum each year. Discovery Place is supported, in part, with a Basic Operating Grant from the Arts & Science Council.

About IMAX Corporation
IMAX Corporation is one of the world’s leading entertainment technology companies, specializing in digital and film-based motion picture technologies. The worldwide IMAX network is among the most important and successful theatrical distribution platforms for major event Hollywood films around the globe, with IMAX theatres delivering the world’s best cinematic presentations using proprietary IMAX, IMAX 3D, and IMAX DMR technology.

IMAX DMR is the Company’s groundbreaking digital remastering technology that allows it to transform digitally virtually any conventional motion picture into the unparalleled image and sound quality of The IMAX Experience. IMAX’s renowned projectors display crystal-clear images on the world’s biggest screens, and the IMAX brand is recognized throughout the world for extraordinary and immersive entertainment experiences for consumers. As of September 30, 2006, there were 280 IMAX theatres operating in 40 countries.

IMAX®, IMAX® 3D, IMAX DMR®, IMAX MPX® and The IMAX Experience® are trademarks of IMAX Corporation. More information on the Company can be found at www.imax.com.

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